I came to design from engineering. Early on I watched someone struggle with a tool I had built and was proud of, and it landed hard: what was effortless for me, the maker, was a wall for them, the user.

That flipped my question from what the technology can do to who is using it, and why. Twenty-five years later the job is the same: get to the need beneath what people ask for, and build for that. I lead as a player-coach, so that judgment scales across the team.