I design enterprise systems that ship, from design-system architecture to production React, for teams at companies like Walmart and Apple.
Case studies available on request. I prefer to walk through the thinking in a live conversation.
I started as a software engineer. That decision shaped everything.
Most designers hand off to engineering. I sit at the seam, where design decisions meet implementation reality, where a component architecture choice determines whether a product team moves fast or grinds to a halt. That's where I've spent 25 years.
At Walmart I architected the DV Design System and built the component foundation for Luminate Insights, a high-density analytics platform where merchants make multi-million dollar inventory decisions. At Apple's Wallet, Payments, and Commerce team I've been driving an AI-augmented workflow that takes features from brief to production-ready React in under two weeks, at Apple-standard quality.
"A fool with a tool is still a fool."
Grady BoochA selection of published work, from a book on AI-augmented design to peer-reviewed research and essays on enterprise UX.
I prefer a conversation over a contact form. Reach out directly.